To learn more about Brewing Consult, please visit www.brewingconsult.com, © 2021 Forbes Media LLC. Molson Coors plans to bring Topo Chico Hard Seltzer in four gluten-free alcohol base and natural flavors in the United States. "As such, with new launch after new launch, manufacturers may lose market share but continue growing their sales," she added. My analysis of beer industry trends has been referenced by The New York Times, CNBC, USA Today, and The Boston Globe, and I’m frequently asked to present at beer industry. Lanzan Topo Chico Hard Seltzer en Puerto Rico. , THE CANADIAN PRESS/AP Photo/Steven Senne, File. Dow Jones: The Dow Jones branded indices are proprietary to and are calculated, distributed and marketed by DJI Opco, a subsidiary of S&P Dow Jones Indices LLC and have been licensed for use to S&P Opco, LLC and CNN. At the beginning of 2018, just 10 hard seltzer brands were on the market, according to a Nielsen report, a number that rose to 26 brands by early 2019. An essential ingredient for Texas bartenders, Topo Chico mineral water is the perfect, carbonation substitute for club soda or seltzer. That’s a procedure some may not be interested in, Schuhmacher noted. #drinkresponsibly #topochicotime * This post may not be shared with people under 18 * Enjoy alcohol responsibly Factset: FactSet Research Systems Inc.2018. The soft-drink company clearly hopes Topo Chico will fare just as well in a hard-seltzer market that, according to Nielsen Company data, has grown … Schuhmacher believes Coke could initially target markets where Reyes sells both alcoholic and non-alcoholic products — such as California and Chicago — for early trial runs. That’s something sports business reporter and beverage investor Darren Rovell believes could be a possibility. While Coca-Cola has made headlines with its upcoming Topo Chico Hard Seltzer launch, it had been testing the waters in recent years – for example with a 2018 alcohol launch in Japan.. And CCEP has also been exploring the category in Europe – in Belgium it has entered into a number of alcohol distribution agreements to try and learn from the … Topo Chico only just recently expanded across the U.S. but it’s long been a favorite in Mexico. Made in Mexico, this bottled delight was first created in 1895 but has flown under the radar in the U.S. until recent years. “If Disney and ESPN can get into gambling, companies like Coke and Pepsi can get into alcohol,” he said, noting that he felt Coke’s push into the booze business was “overdue.”, “But is this the right move?” he asked. All rights reserved. Garnish with fresh sliced cucumber and a … Lanzan Topo Chico Hard Seltzer en Puerto Rico. “If they do go with beer wholesalers, they risk upsetting their bottlers,” he added. KO All content of the Dow Jones branded indices Copyright S&P Dow Jones Indices LLC 2018 and/or its affiliates. The drink will initially be available in select cities in Latin America. Una opción liviana y refrescante, con solo 2 gramos de azúcar, 100 calorías por lata, libre de gluten y 4.7% alcohol por volumen. Disclaimer. Coca-Cola European Partners says the Topo Chico Hard Seltzer launch will spearhead a wider alcohol strategy: developed using learnings from its proposed acquisition of Coca-Cola Amatil. Morningstar: Copyright 2018 Morningstar, Inc. All Rights Reserved. That's good for this company, Uber Eats' new ad pits Luke Skywalker against Capt. It’s been 37 years since Coca-Cola The low-ABV beverage was inspired by the popularity of their Topo Chico mineral waters as well as the surging popularity of hard seltzers put out by rival companies like Sam Adams. Ingredients: ½ oz. ¾ oz. Divide Topo Chico and cucumber vodka among glasses. Topo Chico Hard Seltzer delivers all the refreshment consumers love, made in the spirit of Topo Chico® Mineral Water, with added minerals for taste. Beer Business Daily publisher Harry Schuhmacher, who resides in Texas and has watched bar-goers order “Topo and Tito’s (vodka)” for years, agreed. All rights reserved. See them all, Burger King slammed for International Women's Day tweet, These are the racist origins of Aunt Jemima and Uncle Ben's, See Burger King's retro new logo and uniforms, This vegan restaurant is actually opening locations during the pandemic, Stew Leonard's CEO: We have plenty of food, Mario Lopez stars as KFC's Col. Sanders in steamy movie, Goldbelly is shipping food from iconic restaurants nationwide, Why the world's largest ice cream company is betting on home delivery, Internet mocks McDonald's new meatless burger, This company is giving away bacon-scented face masks, People are brewing fancier coffee at home. Foto: Pixabay. Topo Chico Hard Seltzer blends purified sparkling water, a gluten-free alcohol base and natural flavors, with minerals added for taste, and is based on Coca-Cola’s Topo Chico sparkling mineral water. This mineral water is all natural and that subtle saline, mineral quality is what sets it … “Down in Texas and in the Southwest, Topo Chico has almost a mythical following,” he said. In certain areas of the country, however, Coke does have relationships with companies like Reyes Beverage Group, a beer wholesaler. Between March and May, sales of hard seltzer were up 312%, a trend that has since slowed to 180% over the last two months. Coca-Cola cited Topo Chico’s popularity in cocktails and mixed drinks. After White Claw and Truly, there are hundreds of other brands competing for the remaining slice of the market, including several SKUs from Anheuser-Busch, Molson Coors,

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